Where ambitious leaders come together to build stronger agencies.
The PR Council gives agency leaders and their teams a trusted community, timely intelligence, and practical support to make stronger decisions about what comes next.
Schedule a conversationWhy Join
Four WaysWe Power Your Next Decision
Select an area to see how PR Council brings it to life.
Buyer’s Guide to Modern PR
The PR Council is helping modernize how PR agencies are selected, valued, and evaluated, giving agencies, clients, and procurement teams a shared framework for building stronger partnerships focused on business outcomes.
Available Member Resource
Procurement Best Practices
Practical guidance and ready-to-use talking points to help agencies address challenging procurement practices, protect their economics, and negotiate from a stronger position.
Extended payment terms · Cost-plus models · Reverse auctions · RFP risks
Featured 2026 Benchmark Studies
Examples of the benchmark studies PR Council members will receive in 2026.
Workforce Economics Dashboard
FOR FINANCE AND PEOPLE LEADERS
A workforce study bringing together compensation, bill rates, utilization, staffing, and other metrics that influence agency profitability and planning.
Analysis of Agency Costs (ACC)
FOR FINANCE LEADERS
A study of agency costs and operating performance that provides benchmarks for financial comparison and planning.
Black Book for Managers
A practical, scenario-based playbook that helps agency managers approach challenging team and client situations with greater confidence. Each situation includes guidance, common pitfalls, and ready-to-use frameworks.
Peer Counsel & Communities
Membership connects leaders through confidential channels and shared learning.
- CEO cohorts
- Functional Communities
CFO/COO, DEI, Digital, HR, Measurement & Effectiveness, Sales & Marketing
Member Perspectives
Why agencies choose the PR Council
Hear directly from agency leaders about the role PR Council membership plays in their firms, from sharpening business decisions to strengthening teams and client partnerships.
“The PR Council is the only source for reliable current information on what is going on in the PR agency world in the U.S. market. They offer benchmark reports on agency salaries and financial metrics. When we need to talk to our peers at other agencies about how they are dealing with current industry challenges, they provide forums to do so. The PR Council also offers excellent training programs for our staff. Every dollar we spend on our PR Council membership is a dollar well spent.”
Peter Finn
CEO, FINN Partners
Let’s talk about what’s next for your agency.
Explore how PR Council membership could support your firm’s priorities, leaders, and teams.